The former Omni Capital Partners, owned by Christian Candy’s CPC Group, has changed its name to Fortwell Capital Limited (Fortwell).
The company will continue to serve its four property funding channels of bridging, premium buy-to-let, development and structured finance. There are no personnel changes and the firm continues to operate from its Hannover Square premises in central London.
The firm cited three reasons to change the name it has had for the last five-and-a-half years. Firstly, there are other businesses named ‘Omni’ operating in a similar trading space. “Until recently our paths have not crossed too obviously, but of late this has changed, causing a degree of confusion in the market and amongst our clients,” said Colin Sanders, chief executive officer, in a statement.
Perhaps most obviously, there was room for confusion with London-based Omni Partners, which earlier this month posted a $240 million final close on its second real estate debt fund.
Secondly, the firm wants to allow its Omni Capital Retail Finance business, which will be retaining its name, “room to breathe and develop the Omni brand in its own distinct way”, according to Sanders.
And thirdly, Sanders said, “it was time for a re-fresh”. The new name combines “fort”, with implications of strength, and “well”, which refers to the firm’s pool of funding and resources.
Fortwell provides short- and medium-term funding to the non-regulated real estate market, lending amounts of between £350,000 and £250 million.